In my DVC I course, I am rebranding the design for Beans and Barley, focusing on creating a fresh and cohesive visual identity while shifting the brand’s archetype from the Caregiver to the Sage. This transition emphasizes Beans and Barley as a trusted source of knowledge and expertise, aligning its image with wisdom, insight, and a commitment to empowering informed choices.This rebrand not only revitalizes the visual aesthetics but also positions Beans and Barley as a guiding figure in the organic and sustainable lifestyle space, appealing to a thoughtful and discerning audience.

For this project, I was asked to rebrand Beans & Barley from a Caregiver archetype to a Sage archetype. With that I need to create designs with wisdom, simplicity, and quality. There needs to be an approachable identity in our personality and in our wholesome products.

Beans & Barley’s commitment to not only eating healthy but also sparking knowledge and an informal message to deeper connections with customers to nurture the mind and community, inspiring conscious living.