The primary wordmark for Beans & Barley features a cohesive combination of the logo and brandmark, creating a fresh and modern visual identity. The logo, depicting a plant growing out of an open book, symbolizes growth, knowledge, and natural simplicity, aligning perfectly with the brand’s values. This unique design enhances the brand's visual appeal by harmoniously blending organic and literary imagery, resulting in a memorable and meaningful mark that reinforces a distinct and recognizable presence.

The secondary wordmark offers a stacked iteration of the logo and brandmark, providing a versatile alternative to the primary design. By positioning the logo above the wordmark, this version maintains the same symbolic connection—representing growth, knowledge, and natural simplicity—while adapting to different layouts and spaces. This iteration preserves the brand’s visual appeal and identity while offering flexibility for various applications.

The logo, featuring a plant growing out of an open book, symbolizes growth, knowledge, and natural simplicity. This thoughtful design visually represents the brand’s core values, combining organic elements with literary imagery to create a meaningful and memorable mark.

The brandmark features the same elegant font as the primary wordmark but simplifies the design by removing the illustration. A subtle yet impactful detail is the addition of a leaf on the “&” symbol in *Beans & Barley*, which ties back to the brand’s themes of nature and growth. This refined design maintains a clean and modern aesthetic while reinforcing the brand’s identity through its organic touch.