The Rebranding of Beans & Barley

My rebranding project for Beans and Barley embraces the archetype of the Sage, with a focus on wisdom, insight, and guidance. The goal is to position the brand as a trusted source of knowledge in the realm of healthy living, sustainability, and mindful consumption. The visual and messaging overhaul reflects a refined yet approachable aesthetic, incorporating calming colors, clean lines, and thoughtful design elements that evoke a sense of clarity and trust. Through curated educational content, expert recommendations, and a strong emphasis on quality, the rebranding invites customers to not only shop, but to learn and grow alongside the brand. By blending the Sage archetype with Beans and Barley's community-driven ethos, the new identity seeks to empower customers to make informed, conscious choices for both themselves and the planet.